Booking

While consumer expectations and confidence will be a big driver of mid-to-late recovery trends, the first signals leading to initial demand growth will be policy change

Whether you are five-star luxury or two-and-a-half star economy, I challenge you to ask yourself: “How attractive is my hotel right now to consumers using this type of booking decision making?”

As we start to see search volume increase for hotel terms and governments relaxing stay at home orders in the next few weeks, pent up travel demand will evolve into bookings

Domestic travel sees an increase in popularity as travel restrictions begin to be lifted, many regional airlines continue to extend the suspension of flights and large, global events, continue to be shifted

As we look forward to the rest of May, we can expect an increase in hotel searches. While we can prepare for increased volume, we expect the highest demand increase to be for domestic searches

People aren’t ready to make bookings yet, but they will be and some are predicting quite quickly. Many hoteliers are starting to get a strategy, and tech, in place to capitalize on this momentum

The direct relationship of the pickup with events and the growth of the rate of infection is obvious. Abscence of flights, closure of hotels, and panic generated, explains why we are in this scenario

Contrasting sharply with the rest of Europe and beyond, Sweden has only imposed relatively lenient restrictions, meaning that most hotels and restaurants remain open despite the COVID-19 situation

We talk with Pablo Delgardo of mirai. Pablo explains why there will be ‘No New Normal’ for hotel distribution and how it’s the perfect time to re-evaluate their strategy and direct booking approach

To encourage direct bookings (and help dodge some costly OTA commissions), we’ve put together a shortlist of favourite hacks for hoteliers to consider when the world begins to travel again