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How to Define and Maximize Your Hotel Value Proposition

Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:

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Metasearch Marketing for Hotels

Metasearch marketing is a potent strategy that blends the best of direct booking advantages with the visibility of third-party platforms

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Stop Selling Rooms. Start Selling Your Destination

Truly Guest-Centric Journeys begin with a perspective shift. We must have an understanding of the one thing that brought them to us: the destination

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Why Your Hotel Needs an Abandoned Cart Campaign

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

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Do’s & Don’ts To Turn Guest Data Into Direct Bookings

In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue

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Revenue Generation Actions To Maximize Transient Segments

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

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Pitfalls in Hotel Competitor Analysis and How to Fix Them

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

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arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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empty sunbeds lined up with a lovely view illustrating the importance for hotels to unlock the summer surge and develop marketing campaigns that convert

Unlock the Summer Surge: Hotel Campaigns That Convert

With the right timing, compelling offers, and smart design, hotels can forge deeper connections with travelers and drive real results all summer long

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Anatomy of a High-Converting Website to Increase Conversions

A hotel website that increases conversions is non-negotiable. It’s key to direct booking strategy and the best weapon to fight against OTA dependency

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