booking
How to Improve Your Hotel Website in 4 Simple Steps
We can spend a lot of money trying to bring people and generate traffic to our site, but if our website doesn’t work properly, it’s like a leaking sink
What are Google’s Organic Hotel Booking Links?
By eliminating the need for users to visit intermediaries, you have a higher chance of converting potential guests into booking and interact direct
Understanding Guests Reason to Stay will Help Maximize Revenue
There have to be categories that guests fall under. There are huge implications on profitability by not effectively strategizing around segmentation and mix
Best Hotel Booking Apps for Independent Hotels
Being present on the best and most popular booking apps will help your hotel become a consideration for travellers as they prepare to book their stays
Metasearch is Not Just Effective But Increasingly Efficient
In 2024, embracing the potential of metasearch is no longer an option, but a necessity for hoteliers looking to thrive in the competitive hotel landscape
Why Hotels Need to Redefine the Guest Journey Starting Point
In rethinking the first step of the guest journey as problem recognition, we uncover a more grounded and comprehensive framework for engaging with guests
How to Provide the Best Customer Service Before Booking
There are many articles about customer service in stay. But they fail to address customer service provided before potential customers turn into guests
Key to Winning Over the Unlikely Booker (Hotel At Six Case Study)
Two separate trials were conducted on Hotel At Six’s direct channel: one specifically for visitors from Sweden and another for international visitors
Rethinking Predictors of Demand for Overnight Accommodation
This discrepancy between interest and action suggests that search data should not be the sole basis for forecasting demand in the hotel sector
Checkmate OTAs: 3 Winning Strategies to Drive Direct Bookings
Fortunately, there are a few strategies that hoteliers can use to checkmate OTAs and encourage more hotel direct bookings