booking

Here is a quick list of some excellent demand drivers that can be used to help you start building base business

Data shows that room nights booked across these markets are up 18.3%, with travellers booking closer to arrival, staying longer and cancelling less

Guests have always compared options before booking. The difference is that technology has made the process dramatically easier

Performance Max for hotels can boost direct bookings and reduce reliance on OTAs, but it also lacks transparency and requires ongoing management

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings

The question is not whether AI affects distribution; it already does. It is how deliberately hotels choose to compete in this new front line of visibility

In a world where AI is shaping every travel decision, distribution is no longer just about visibility. It is your most powerful lever for protecting profit

In an era of online booking engines and mobile apps, it’s tempting to dismiss calls as a relic, but the phone remains the highest-converting booking channel

We’ve compiled key strategies hotels need to respond effectively to changing demand patterns and maintain performance in a volatile travel landscape

It is unwise for hotels to rely solely on hotel guest personas. The way forward is interaction informed data and understand why guests make decisions