Booking

When Will Bookings Outpace Cancellations Again?

Hotel operators will monitor ratio of bookings to cancellations but should also keep an eye on their own and competitors’ rates and evolving patterns

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offices or hotels connected by technology

If You’re Hoping for a Bounce Back Later, Focus on Your Hotel Technology.

Setting up or restarting technology you may have paused can be an ordeal. Start now and be ready from Day 0 to make the most “rush hour demand”

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How You Can Claim the Upturn from OTAs in 10 Steps

Ensuring an optimised direct strategy gives you the best chance to maximise profit on every booking. Do not hand that opportunity to OTAs unnecessarily

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4 glass jars filling up with coins in the way hotels will start to fill up again in the future

Plotting the Comeback for Hotels in a COVID-19 Environment

Hotels will be faced with the challenge of limited inventory, rising costs per occupied room, and the need to fill enough rooms at some minimum price to justify “turning the lights back on”

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Don’t Hand the Upturn to OTAs

Hotels handed power to the OTAs once before. Resetting the distribution relationship to a fairer balance is within each hotel’s grasp

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What are Google Property Promotion Ads and How do They Work?

Property Promotion Ads are a great way to boost direct hotel sales as they help gain visibility and access new demand and, therefore, more bookings

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How are Hotels in Vienna Preparing for Lifting of Travel Restrictions?

When considering Vienna as a popular city trip destination, it does indeed seem like hotels are strategising around domestic weekend travel in June and July

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7 Hotel Marketing Strategies to Help You Succeed in 2020

Developing workable marketing strategies for your hotel business is a challenge, but we have seven strategies you can utilize to encourage direct bookings

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Capturing Travel Agent GDS Bookings in Challenging Times

Even through this period of uncertainty the GDS has consistently remained one of the highest ADR channels. And travel agents have some excellent reasons to keep booking hotels through these

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COVID-19 May Benefit Direct Bookings – Is Your Hotel Ready?

Using the downtime now to rethink your distribution strategy and direct sales channels to optimize your direct bookings is a good plan in any case

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