booking

Today we see an attempt to revive off-site booking through Agentic AI. Even so, it must overcome the same trust barrier that sank book on metasearch

We often see this pattern emerge. Hotels wait until late September, or even October, to think seriously about autumn and winter booking performance

The ChatGPT decision to step back from in-platform transactions is creating new opportunities for hotels seeking to leverage AI for direct bookings

AI does not have to become another OTA to create the same structural dependency. It only has to become the place where traveler preference forms

Non-room revenue is becoming a critical growth lever, particularly as hotels look to offset rising operational costs and fluctuating demand

Here is the round up of Hotel Success Stories from our Expert Partners during March and April 2026

Here is the round up of awards, product updates, new features and strategic partnerships for our Hotel Technology Expert Partners during March and April 2026. You can either scroll through […]

When flights disappear or become significantly more expensive, demand doesn’t vanish; it shifts. Here’s how that shift is likely to play out:

It’s a combination of decisions, habits, and assumptions that are working against direct bookings every single day in ways that are entirely fixable

Industry benchmarks consistently show that non-room revenue accounts for 30 to 50 percent of total guest spend at full-service properties