Booking

There’s no getting away from it – if you mention the acronym ‘OTA’ to most hoteliers, they’ll either wince, roll their eyes or suggest the conversation heads elsewhere. NB: This […]

While we wait for the world to slowly shift to a new “normal”, here are a few predictions and how OTAs and other third-parties can anticipate them in the most beneficial way

Hotels need to prepare for new trends; new segmentation; and a shift in guest behaviour. You should start planning for a way out of this and let your Revenue Manager and RMS work for you

After months of stagnancy, many hotels simply won’t be in a position to scale up their operations quickly enough. Will your hotel be ready when this crisis subsides

Visitors are still researching and exploring for the future, although they are not making concrete plans. Now is a good time to collect email addresses of these website visitors, so you can retarget

The marketing efforts you put in place now will keep you from having to slash rates to get ahead when travelers inevitably hit the road again. Your first focus: direct booking channels

So, months after we first started to see the impact of the coronavirus, what are the signals that hotel bookings are really in recovery – and what may just be a false dawn?

Whilst actual bookings are a stronger sign of consumer confidence, travel searches show an early sign of intent. These forward looking insights will hopefully help marketers shape their strategies

Early March we wrote about the first impacts of COVID-19 on OTA vs Website bookings. What an unpredicted turn things have taken since then. We expected things to be bad, but this bad?

If this crisis has taught us in hotels anything, it is to think the unthinkable. Only a few short weeks a drop in RevPar might have been our biggest concern