booking

Hotels who see stronger Instagram results are not necessarily more active or creative. The difference is how they connect Instagram to the booking journey

It also reveals the real issue, Group travel is not a room product. What we call a group booking is, in reality, a package

Website analytics shows how demand forms before a booking happens and helps explain why guests behave the way they do

OTAs are not your marketing partners. They are competitors for the guest relationship. They capture email, own the loyalty data, and retarget your guests

The unintended consequences we’re seeing now are a direct result of decisions made without fully understanding the complexity of hotel distribution

Here is a quick list of some excellent demand drivers that can be used to help you start building base business

Data shows that room nights booked across these markets are up 18.3%, with travellers booking closer to arrival, staying longer and cancelling less

Guests have always compared options before booking. The difference is that technology has made the process dramatically easier

Performance Max for hotels can boost direct bookings and reduce reliance on OTAs, but it also lacks transparency and requires ongoing management

Hotels that start unifying their guest database will have a compounding data advantage. They will know guests better and convert more direct bookings