Hi, welcome to another Expert Partner discussion
Today we are joined by Rhiannon Bach who is the new Director of Sales North America for Atomize, one of our Expert Partners
Rhiannon’s background is hospitality through and through, with a strong background in marketing and general management with some of the worlds best known casino and hotel brands in Asia, Australia and North America.
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We thought it would be interesting, to get a perspective on the direction of travel for revenue management, and the part an RMS or pricing solution can play, from someone who has recently stepped across from the hotel side to the tech side
If you are interested in exploring Atomize RMS – feel free to reach out to Rhiannon, rhiannon@atomize.com, and schedule an exploration call
During the conversation we touch on subjects such as:
- what does the future hold for revenue management and the RMS evolution
- will we eventually move to total revenue or will the focus on profit mean netrev becomes the predominant metric
- why do hoteliers still struggle to invest in an RMS or pricing solution
- where should I be investing in my hotel (and it’s not the obvious answer)
- what should I consider if I want to take the step and invest in a pricing solution
Really hope you enjoy the conversation
WATCH NEXT (A few of our other videos)
- HiJiffy “Who Are We”: In Conversation with Tiago Araújo
https://youtu.be/pQfaNn2onSs - The Future of Hotel Commercial Teams: It’s Time to Evolve and Fly
https://youtu.be/BBp-a3BBizc - Avoiding Ethical Pitfalls from the Dark Side of Revenue Management
https://youtu.be/5Tt04BJhKuE - To Drive Topline Revenue Hotel Sales Must Think Like Marketing
https://youtu.be/nAaerHoKWwg - Connecting the Dots: Hotel Rates, Reviews, Reputation and Demand
https://youtu.be/o_RRvKWtMK8
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We discuss a number of areas so we have broken the video down into a timeline:
00:50 Guest introduction
03:02 Broad question, what do you think is the future of revenue management and evolution of the RMS
06:39 Will Total Revenue eventually be cracked or will profit and NetRev be more the more dominant focus
09:35 Why do hoteliers still struggle to make the investment in an RMS or Pricing Solution
12:42 Where should you be investing in your hotel
16:04 What should a hotelier consider if they want to take the first step towards an RM solution
20:20 Is starting simple too simplistic
23:01 Further videos and subscriber link
