The US hotel industry reported positive results in the three key performance metrics during November 2015, according to data from STR, Inc.
In year-over-year results, the U.S. hotel industry’s occupancy increased 1.1% to 59.4%; its ADR was up 3.2% to $115.44; and its RevPAR increased 4.3% to $68.60.
“November produced the second lowest RevPAR increase of the year,” said Jan Freitag, STR’s senior VP for lodging insights.
“If you take into consideration that the lowest RevPAR performance month was because of the Labor Day comp in August, November was really a new low point.
The calendar did not help since we lost a Saturday and gained a Monday compared to November 2014.
But obviously this one day is not enough to really move the needle, so we have to come to terms with some underlying structural weakness that might be with us for some time to come.”
Freitag noted that RevPAR in the U.S. has increased year over year for 69 consecutive months, but the 4.3% increase for November was well below the country’s year-to-date RevPAR growth (+6.5%).
RevPAR for the year, like all of the other key performance indicators, still remains at an all-time high.
Among the Top 25 Markets, Tampa/St. Petersburg, Florida, reported the largest increases in occupancy (+9.0% to 65.9%) and RevPAR (+18.7% to US$68.81). ADR in the market was up 8.9% to US$104.49.
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