Although organisations of any kind can increase brand awareness and attract new customers with social media, businesses that cater to travellers have an edge because of the nature of the services they offer.
People love to get away from it all. They also love to tell everyone on social media about their experiences when they’re getting away from it all.
I know this to be true from viewing the posts of my friends and colleagues on Facebook, Twitter and Instagram. Through their words and images, I’ve seen where they’ve been, what they’ve eaten, what they’ve done, and more.
Customers’ compelling urges to show and tell are a boon to your hotel business.
Social media users willingly become self-made marketing representatives for your brand — and you don’t have to pay them a dime.
But that doesn’t mean you can sit back and let them do all the work. Maximising the potential marketing benefits of guests’ social media activity requires effort on your part, as well. Here are four tips for making the most of your social media efforts.
1. Make sure your business information is in excellent order
When your guests tag your social media page in their posts, you’ll want to ensure you facilitate a positive first impression when anyone visits your page.
- Have you crafted engaging descriptions on your profiles?
- Have you completed all the fields in your social media profiles so customers can find out more about you and easily contact you?
- Have you checked to see if your NAP (name, address, phone) information is consistent across all of your accounts and everywhere else it appears online (i.e., Yelp, TripAdvisor, Google My Business, etc.)? SEO experts believe that if your NAP has discrepancies across the web, Google might display inaccurate information, or it might omit your business from search results entirely.
