For most branded hotels, the brand’s main property information management system (i.e., Marriott > Product Catalog, Hilton > PiM, etc.) conveys main business information to the hotel’s Google Business Profile listing, but a quick front-end check on how the user may see the listing on their end can uncover potential issues or errors that can’t be easily identified.
NB: This is an article from Cogwheel Marketing, one of our Expert Partners
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For example, if your hotel has recently gone through a renovation, you may see that pesky outdated exterior photo appear on the right-hand side when doing a quick Google search for the hotel. Is it possible to get this removed? Yes, it is possible to “suggest” or update the hero image on your Google Business Profile, but it’s important to understand that ultimately, Google has the final say. Even if you assign a hero image within the business profile settings, it’s not guaranteed that it will be the one displayed.
To influence the hero image selection, ensure that high-quality photos are regularly uploaded. Google’s algorithm takes into account several factors when choosing a hero image, such as user-generated content that’s high-quality, whether an image has a high number of views or engagement, and photo relevancy.
For more info on how to get images updated on Google, check out our other blog: Where is this Image Coming From?!?!
How to update for Marriott
All updates for your hotel’s Google Business Profile must be either requested through Marriott’s mPortal under the Local SEO Maintenance Form or through Marriott Rio SEO Local Manager.
The following can be requested through mPortal:
- User Access – Rio SEO Local Manager/Google Business Profile (GBP)
- Reviews – Rio SEO Local Manager/Google Business Profile (GBP) Review issues
- URL, Name, Address, Phone, Hours Update
- Amenity Update
- Duplicate Removals and Page Merges
- Photo Update
- Hotel Star Rating Correction
- Description Update
- Map Marker Update
- Add/Create Listing
- Deflagged Hotel – Ownership Transfer
In Rio SEO, the following can be updated:
