Before we dig into different promotional ideas your hotel, resort, or lodge can use to increase bookings let’s talk about why it is important.
NB: This is an article from TravelNet
Using promotions will make you stand out from the competition, attract more guests, and will increase your overall revenue. Your hotel may be using some of these, but the market has changed and guest expectations continue to shift. You need to keep your strategies fresh and continue to evolve how you advertise your property. In this blog we will discuss how you can press play on 5 new promotional offers to increase your hotel revenue and bookings.
Take advantage of seasons
During peak season, your hotel has adequate bookings, yet you should consider trying effective pricing strategies to get more bookings. Also you can offer attractive packages during this time. An example of this could be promoting Holiday Light Tours or Visits with Santa Clause during the Holidays.
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During the slow season, your hotel might have to try a bit harder to keep occupancy rates high. Running flash sales or extended stay promotions is a great way to encourage travelers to book with you.
Incentives for interest
Some people may not feel comfortable enough yet to travel, but that doesn’t mean they aren’t showing interest. Design a package for guests to book their trip NOW and SAVE. This will keep your cash flow positive and also allow you to forecast what the coming months will look like for your hotel, resort, or lodge.
Offer Guests to book direct
Increase your bookings by enticing your website visitors to book with your property directly. This tactic will not only bring you more business, it’ll also save you money because it’ll help you eliminate OTA commission fees.
Leverage partnerships
Build relationships with other businesses in your area. Right now, travelers are trying to maximize their travel experience, while on a budget. Including tickets to theme parks, restaurants, cinemas, museums, sporting arenas, adventure and tour guides as part of their stay will attract travelers to choose your hotel.
Work from anywhere
Gone are the days of having to go to an office to work. Most companies are working remote, or are allowing flexible scheduling for parents. This is the perfect time for your hotel to target this market. Workcations are becoming more and more popular so creating a package that includes the whole family can keep your occupancy high. Free wifi, a stunning view, and family activities at night could all be included.
Now that you have some ideas, you can start implementing these promotions to increase revenue and sell out rooms.
