The importance of big data is increasing across all industries — as are the jobs required to tap into the insights within the data. So it’s no surprise that […]

Much has been written and said on the topic of big data and data itself. Over the last years, the cost of data storage has decreased dramatically from about $7 […]

Spring trends in hotel search With trivago’s 1.4 billion annual searches, we see many clear trends in user search behavior and preferences. From that data*, we ascertained some best practices […]

Attend a hotel conference these days and the issue of the sharing economy is likely to raise its head, in particular competition from short-term rental services via the internet. Airbnb […]

Having just spent three months based in its Asia offices, Sebastien Gibergues, Head of Leisure and Online Travel at Amadeus, is better able to appreciate the different way the Asia […]

The Genius rewards programme is a brilliant move by Booking.com in its strategy to continue gaining market share in hotels by gobbling up other online channels as well as the […]

Metasearch is one the most effective channels to drive bookings to in-need properties. The availability of flexible bidding tools in the metasearch channel allows advertisers to be very specific in […]

When it comes to your hotel’s digital marketing strategy, your KPIs are the bedrock on which your success rests. We’re here to help. With these 6 essential KPIs, your digital marketing […]

Application Programming Interfaces (APIs) have been gaining relevance among hoteliers to transform their business and develop their digital capabilities for some time, but have they truly been harnessed to their […]

In the past six months I’ve written about increasing hotel brand fees (Hotel Loyalty Rate Analysis) and increasing loyalty fees (The Great Loyalty Rate Debate). Both articles prompted some very […]