How technology can revive the dying hotel loyalty programs

Once upon a time guests would feel compelled to sign up for loyalty programs with their preferred hotels and earn some real privileges. The more stays a person had within […]

Read more

5 Factors that Influence the Cost of Your Facebook Ads.

Facebook has become a must in brands’ overall digital marketing strategies — and more and more managers are trying to better understand and evaluate the true costs of a Facebook […]

Read more

How to Increase Travel Website Bookings, Automatically

Working in seasonal industries like travel and hospitality is challenging, to say the least. You’ve either got tons of people making reservations on your site or hardly any, forcing you […]

Read more

Why travel hasn’t solved its mobile problem

It seems as if every year since 2010 has been proclaimed as the “year of mobile” for brands across the spectrum. But this year, more than ever, having a mobile […]

Read more

How to Overcome High Cancellation Rates on OTAs

Today’s hotel guests are empowered and informed, which in some ways is very positive. However, it has also led to a trend of guests making multiple bookings far in advance, […]

Read more

U.S. Hotel Profits Grow in 2016 Despite Slowdown in Revenue

U.S. hoteliers enjoyed a seventh consecutive year of increasing profits in 2016 despite a slowdown in the rate of revenue growth.  According to the recently released 2017 edition of Trends® […]

Read more

Everything you need to know about Guest Experience Management

Nobody questions the importance or value of superior customer experiences. Technology solutions and business processes that enable Customer Experience Management (CEM) have become the focal point of practically every customer-facing […]

Read more

Dear Google, lend the travel industry your ears, please

While Google is busy moving up the trip-planning funnel and perfecting the customer experience, there are questions the industry wants answering. ‘How do you get from Paris to Berlin?’ ‘What […]

Read more

Revenue opportunities hotels miss out on when price used to say “yes” to everyone

Blog Soundbites: Today’s hotels are facing unprecedented levels of market competition Adjusting rate alone won’t recoup revenue potential or significantly gain market share Advanced technology uses automated inventory controls to dramatically […]

Read more

How hospitality industry is embracing social media and generating revenue

With 2.3 billion active on social media, it is no surprise that online marketing, specifically social media marketing, is a hot topic in hospitality. 91% of retail brands use two […]

Read more