As Google pivot to “AI first” what does it mean for the travel sector
At ITB Berlin in March 2017, Google announced that it now considers itself an “AI-first” company, moving away from its mobile-first position. This fascinating shift in focus reveals how […]
The pros and cons of texting your guests
We live in a world where almost every person owns a mobile phone and instant messaging has become a communication priority, and where an email can look to grab between […]
Why Hotels can’t compete on price alone, articulate value
Hotels have never operated in a more fragmented or competitive booking environment than they have today. Not only are hoteliers challenged to attract the right guest, at the right price, […]
Comparing the performance of the metasearch giants for hotels
As consumers are always connected to their digital channels, their habits are constantly evolving. These constant shifts have challenged the hospitality industry to keep pace with new technology and trends […]
Time is on your side in Optimizing Revenue
“Time is on Your Side” to baby boomers is a famous song title and lyric by the Rolling Stones. It also should be the rallying cry of today’s Revenue Manager. […]
Airbnb response to leaked plans: we fight hotel price gouging
Airbnb responded to the American Hotel and Lodging Associations (AHLA) leaked plans, to combat the home-sharing platform, by releasing their own three-part report. According to the report, consumers have long […]
The importance of a hotel’s presence on Google
What would our lives be like without Google? Ever since the world wide web took over, online research has become a necessity, almost a reflex. We use it for school, […]
How Do Guests Engage With Your Hotel Website? 8 Questions to Ask
Does the way guests find your hotel website matter? We’ve put together 8 questions to tell you where your guests come from, and how they behave once they’re on your […]
Driving direct business and better revenue in 2017
In today’s ultra-competitive hospitality marketplace, any competitive edge can translate into a stronger bottom line, and it’s no secret that driving direct business and better revenue is one of the […]
The Search Ranking Factor That Your Hotel’s Website is Probably Missing
So you want your hotel’s website to rank high in search engines. You have SEO the basics down. Your page titles are on point. Your content is good and provides […]