20 important things hoteliers should know to attract corporate guests and bookings
Corporate guests are a market that can be available to hotels all year-round. Unlike leisure, business travel rarely has an off-season and if hotels work hard to attract bookings and […]
7 Ways to Prevent Survivorship Bias from Hurting Your Hotel’s Revenue
In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes […]
The Quick Guide to SEO for Independent Hotels
Search Engine Optimization (SEO) is crucial to your hotel’s online visibility on search engines like Google, Yahoo and Bing. SEO is complicated and constantly in flux, so it’s no wonder […]
The Future of Hotel Revenue Management – BOTs or Humans?
The Hotel Revenue management role is continuously evolving, getting more comprehensive with time, as they now delve down into various key functions, wearing multiple hats at a time. However, as […]
The Power of Package Bookings for Driving Hotel Revenues
Hotels are always looking for new ways to drive demand – and packages have been a solid vehicle to do just that. Packages, or combined hotel, airfare and/or car bookings, […]
Stop chasing millennials. Instead, use data to drive marketing
It is amazing how many large companies talk about how they are boosting their efforts to capture the attention of millennials. “We need to tap into the millennials” and “How […]
How To Build Well Optimized Landing Pages to Increase Conversion Rates
Imagine that you’ve become aware of a sale on batteries at a new superstore in town. You arrive in this superstore to purchase those batteries, but there’s no sign; nothing […]
The Vast & the Various: Your Guest is Driving, Buckle Up
Blog Soundbites: Loyalty programs need to go beyond instant discounting to humanize the guest experience Discounts aren’t enough for hotels to call a loyalty rate a loyalty rate Hotels shouldn’t worry […]
Choosing the right hotel booking engine and reservations system
Today, the most advanced booking systems can radically alter how a hotel operates. With a wealth of front-end and back-end features, they have the power to drive direct bookings, grow […]
Five pre-stay communication techniques to help improve your guest experience
Many hoteliers tend to think pre-stay communication isn’t really that important – the guest has booked, their business is secured, the real focus comes while they’re actually at the hotel. […]