Inside the Hotel Industry’s Plan to Combat Airbnb
Last year, Airbnb underwent a rough regulatory patch. The short-term rental company became a Federal Trade Commission target last summer after three senators asked for an investigation into how companies […]
% of New Sessions Missing: Changes to Google Analytics Metrics
For users of Google’s Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, […]
Can Facebook Catch up to Google in Travel Advertising?
Google set its eyes on the travel industry a while ago. Travel is one of its top ad revenue sources. The Priceline Group alone reportedly spent a big chunk of […]
Enabling technologies for hotel guest experience management
According to The 2017 Smart Decision Guide to Hotel Guest Experience Management, released last week by Starfleet Research and currently available for complimentary access, technology expenditures this year are largely […]
Revenue management is key, Qatar hoteliers agree
Revenue management has become an expert specialism, and hotel schools could do more to equip their students with its foundations; so said the panellists discussing the topic, “Boosting Profitability – […]
Hotels Still Afraid to Take on Expedia and Booking.com Despite Rule Changes
The power of Expedia and Booking.com doesn’t seem to have been dented by the well-publicized competition law changes made in countries across Europe over the past few years. A new […]
How to optimize your hotel’s presence on Google
Terri Scriven is the Head of Hospitality for Google UK, which means working with hotels and accommodation providers in Europe and beyond to help them to optimise their digital distribution […]
6 simple hotel marketing strategies to drive profitability and revenue
As a hotel owner, you must be looking out for ways to attract new guests to your property, although not be sure where to start from! If you haven’t already […]
10 Under-the-Radar Advantages for Independent Hotels
The independent hotel market in Europe is a big business, in terms of employment, tourism and contribution to local economies. Most importantly for the players in the industry, independent hotels are […]
As a Shopping Tool, Consumers Rate Online Business Review Sites Highly
TripAdvisor, Yelp, consumer associations, and company websites all offer product and services reviews, although a third of Americans say search engines are their starting point for finding recommendations, according to a […]