Modern Guide to Social Media Content Marketing, Part 1: Introduction
Today’s consumer has the luxury of an abundance of choice, but it wasn’t that long ago when options were limited. Even in recent memory, there was a time when there […]
New York hotel market chases recovery
New York City has been working through an enormous hotel construction pipeline for the past several years — the largest in the nation — and one that is expected to […]
What does the future hold for guest and hotel relationships?
More and more, we hear people talking about guest relations, following the customer journey, Big Data, CRM, and so on. But what do all of these concepts mean and how […]
A Hotel’s Guide to Reciprocal Loyalty
Last November, I had the opportunity to attend Inbound for the first time. For those of you haven’t been, it’s definitely one of the best marketing conferences out there and […]
How Booking Recovery Tools Can Make You Thousands In Revenue
Booking recovery tools can make your hotel thousands in direct revenue. Here’s a quick breakdown of how and why they work. There are two different times when it’s vital to […]
The Key to Effective Digital Marketing: Delivering Great Content
“Content” is the trendy new word that’s been sweeping the digital marketing space for the last few years. Hundreds of webinars and thousands of blog posts have mentioned the topic, […]
The uneven relationship between distribution and producer
Distribution has always dominated its relationship with the producer. Macy’s, Marks & Spencer and Amazon are what Tourico, GTA and, lately, Expedia are in the hotel industry. Meanwhile, the product’s owner, […]
10 Types of Data to Improve Your Hotel’s Distribution Game
Distribution strategy is one of the murkiest areas of revenue management for many hoteliers. It’s also one of the most important areas to manage carefully when you’re trying to drive […]
Do you know what’s in your guest data?
You might know something about your guests, such as when they’ve booked a stay. But beyond confirming their reservation, do you even have the right email address, much less know […]
The Smart Hotelier’s Action Plan to Capitalize on Facebook City Guides
Facebook recently began rolling out a new feature that further positions the platform as a travel planning tool: City Guides. Available on the mobile app, City Guides serve as Facebook-curated […]