The New World of Distribution: Spectrum not Binary
After the turn of the century, distribution in the airline industry was a relatively simple affair. Direct distribution meant the customer going straight to an airline’s website to make their […]
How Fairmont drove 20% More Revenue with Facebook’s Dynamic Ads
With a portfolio of iconic properties, including New York’s The Plaza, The Savoy in London, and the Banff Springs in Alberta, Fairmont has cultivated a reputation for excellence. And while […]
New hotel? Here’s how to use OTAs to drive future direct bookings
“If I was starting a hotel from scratch, I’d give all my distribution to OTAs and just concentrate on the guest and their experience.” That was the view announced by […]
Selecting A Revenue Management solution? Ask the right questions!
Most hoteliers view revenue management as a strategic imperative, given the opportunity to improve the financial performance. That said, it is important to note that revenue management can take many […]
Your Guests Booking Habits Are Changing, Yours Must Change Too
The only consistent aspect in the way people plan travel is that it’s constantly changing. Each decade brings new ways for customers to connect with the hospitality experience because of […]
Facebook’s Head of Travel on Hotels Going Mobile
If hotels aren’t paying enough attention to mobile right now, they’re missing out. That’s the primary message Facebook Head of Travel, Christine Warner, has for hotel brands. Warner recently […]
Can Your Data Answer the 5 W’s of Storytelling and Improve Revenue Strategy?
Every compelling story – a thrilling book, a coworker’s wild weekend recount, an upcoming blockbuster movie – contains some very familiar elements. Commonly referred to as the five w’s […]
Watch What Happens When OTA Users Actually Shop Online
Everybody has theories about why so many people prefer to shop for hotels on OTAs… but have you ever actually seen them do it? To find out why so many […]
How to increase guest bookings when travellers don’t want to travel
Increasing traffic and increasing bookings is one of the biggest aims for any hotel, but in the United States, it’s becoming a real problem. America may be facing many challenges […]
Expedia “Real-time Feedback” – what’s so special?
If there’s one subject that divides hoteliers, it’s TripAdvisor — don’t worry, though, that’s not what this column is about. Well, not mainly. Instead, I want to talk a little […]