Facebook demographics analysis reveals several startling truths
Despite Facebook’s dominance of the social media landscape over the past decade, the platform is still growing steadily, and it still manages to tell a compelling story ever quarter. However, […]
Hotels Business Intelligence: Don’t Just Analyze the Past, Predict the Future
Exponential pace. That phrase can be used to describe the growth and diversification of the hotel industry. Even though the market tends to focus on larger brands and the […]
The Impact of AirBnb on Hotels and Hospitality Industry
The emergence of multi-sided technology platforms, collectively known as the “sharing economy”, has enabled individuals to collaboratively make use of under-utilized inventory via fee-based sharing. Consumers have so far enthusiastically […]
Website Marketing : 3 Common Heuristics to Improve Performance
What comes to mind when a hotelier decides to improve their brand’s digital reach and effectiveness to bring in new customers? The image in your head might involve new and […]
Booking Behaviours of German, UK and French Business Travellers
A new GBTA Foundation survey of business travellers who are based in Europe’s three largest business travel markets – Germany, the United Kingdom and France – revealed business travellers are […]
Modern Guide to Social Media Content Marketing, Part 4: Facebook
Facebook is the Goliath of social media networks. It has the broadest reach of any social network—79 percent of Americans use it, and more than 1 billion users globally log in […]
Weakening March Reservation Pace Creates New Challenges for Hoteliers
As North American hoteliers head into the spring season, new commitments that have been added over the last month (pace) are down -1.6 percent, and committed occupancy* for the first […]
Dynamic packages = direct bookings?
With competition for bookings more intense than ever, hotels continue to look for ways to become a ‘one-stop shop’ for guests planning a holiday or business trip. Dynamic packaging – […]
Friend or Foe? How Airbnb Growth Will Affect the Hotel Industry
The hotel industry is entering a pivotal moment, when conversations about the co-existence of Airbnb and hotels, and the opportunities it can provide, are essential in order for the hotel […]
Big room for growth in ancillaries for Asian travel brands
Asian travel brands have plenty of room to grow sales of ancillaries by presenting customers with personalized offers. A report prepared by SapientRazorfish in the lead-up to Digital Travel Asia […]