In the travel industry, 48% of airline passengers and 59% of hotel guests said they were interested in upgrades or additional services. The airline industry has found a model that enables more revenues by compelling the traveler to pay for luggage, food and a growing list of other items.
The problem with this scenario is the fact that they are not letting the traveler to choose, they are forcing added purchases upon him or her, thus creating an environment of angst.
The hotel industry has an opportunity to not only drive ancillary revenues on-property, but also to develop long lasting relationships with their guests by presenting products and services that are valued.
Hotels usually focus on increasing on-property revenues through room service, gift shops, mini-bar sales and hotel dining establishments. Today, through the use of SaaS hotel property management systems, hotels have the flexibility to exceed service expectations and still increase their top line revenues.
Room Upsells and Monetizing Early Check-In/Late Check-Out
Even before a guest checks in, cloud-based hotel technology enables you to send relevant offers that the guest may want to purchase pre-arrival.
The most popular of these is the upsell to an upgraded room type, perhaps a room with a better view and breakfast package – the variables are endless. Hotels can also enable the guest to check-in early or check-out later for a nominal fee.
By offering these types of options, you are giving greater choice to the guest and enabling them to personalize their stay on their own terms. Some guests may not decide to do so – but those who do will be willing to pay for what they want.
Upselling isn’t just a sales tactic; it’s a guest happiness tactic that can help you build deeper relationships with guests by delivering more value.