Hotel Guest Satisfaction Plateaus as Perks Become Standard
As hotel guests increasingly come to expect amenities that used to be special perks, such as free Wi-Fi, complimentary breakfasts and premium bed linens, the industry may be reaching a […]
Hotel bookings receive chatbot treatment
DMI International has joined forces with a travel distribution technology company to implement natural language processing into a chatbot that leverages IBM Watson’s platform to respond to users’ hotel search […]
Battle to Book Direct May Be Won, But the War Will Not
” Book direct ” is the war cry of hotel owners, management company executives, chain CEOs and many marketing consulting groups. Like real war, the costs and benefits must be […]
In APAC, the Internet is almost completely mobile
With the escalating penetration of smartphones and improving Internet infrastructure across Asia Pacific, the mobile device has become consumers’ primary gateway to the Internet, said market research firm GfK. According […]
Cracking Asia Business Travel Market
Asia is the world’s biggest market for business travel, accounting for 38 percent of about $1 trillion in annual spending. And in the next few years, its importance will […]
Choice is Driving the Travel Market
Choice is driving the market, travelers have never had so many forms of travel to choose from, from rail to rental cars and they can call a cab with just […]
Airbnb for Business Partners with Trio of TMCs
Airbnb announced a trio of noteworthy partnerships Tuesday. The company’s Airbnb for Business program has joined forces with American Express Global Business Travel (GBT), BCD Travel and Carlson Wagonlit Travel […]
How to convert hotel website surfers into bookers
The importance of adopting a multi-channel sales and distribution strategy has gained a lot of popularity in the past years. Offline distribution channels consist of mainly of the hotel sales […]
Google enhancements for travel search and conversions
Google has announced a host of new features to make travel search simpler and aid conversions for retailers. In a blog published on Tuesday afternoon, Google stated that it expects […]
Why Priceline Is Making Big Investments in China
Priceline Group has been watching China as a potential major market for its growing online travel agent (OTA) business. It makes sense, as China has a vastly growing middle […]