What is SnapShot up to with hotel data analytics?
In June, SnapShot Travel, a data analytics company in Berlin, opened up its core product to hoteliers. As Tnooz noted when we first profiled the company in a 2013 Startup […]
Trump-ian approach to airline marketing and pricing
Big data and analytics is the convention path to airline success, but contrarian behaviour can be underestimated, writes Tom Bacon Much of the discussion at airline forums is focused on […]
Get to know your guests with guest profiles
NB: This is an article by Nicki Graham, Marketing and Communications Manager at Guestfolio ‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one […]
Dynamic Rate Marketing and How You Can Use it?
NB: This is an article from Little Hotelier Having a strategy behind your room rates is critical to your success as a small hotel. Not only is it the key […]
Travel brands must be creative with programmatic
Programmatic advertising – the ability to target infinite audience segments across the web – means that serving the same, generic advertisements to all your target audiences is no longer an […]
Hotel technology: integrated cloud-hosted solutions
Offering the convenience of one fully integrated solution from one vendor to satisfy all of the Hotel’s IT needs is the main aim of the next generation of software providers […]
Marriott brings its social media war room to Europe
The once-ubiquitous social media “war rooms” that sprung up around big events like the Super Bowl are becoming a thing of the past. Instead, brands are now battling to make sense […]
5 Myths About Online Travel Agencies
With a dizzying array of discounted vacation packages floating across the web, securing a bargain seems like a simple task. But with online travel agencies like Expedia reportedly tweaking search […]
What do Google’s mobile changes mean for travel?
In recent weeks Google has announced a number of tools to respond to user intent for mobile holiday research and booking. This came alongside the not-so-surprising stats that mobile traffic […]
Why email should remain a priority for digital marketers
When considering your opportunities to reach and connect with consumers, the first challenge that almost every marketing manager faces is the overwhelming plethora of choice. With SEO, social media marketing, […]
