So the CMA has announced the launch of a monitoring project for hotel pricing. We’ve been here before. It was all the way back in September 2010 that the UK […]

Surprisingly, the new Airbnb ad campaign exhorts you not to be a tourist: “Don’t go to Paris, don’t tour Paris, and please don’t do Paris.” But then the punchline: “Live in […]

“My kids love the pool,” a mom gushes in an online hotel review. On the surface, the comment seems completely positive, especially if it motivates a prospective customer to book […]

The evolution of the revenue management industry has been one of 2016’s top trending topics. From the onslaught of big data opportunities to the drastic improvements in the life of […]

Debate about the tensions in the hotel room distribution market is usually dominated by the battle between direct distribution and the large global OTAs. Hotels understand the value global online […]

Airbnb’s growth has truly been explosive. According to a recent article in the Wall Street Journal, Airbnb generated $340 million of revenue in the third quarter of 2015, with bookings […]

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]

In Part 1 of this two-part series, we outlined 4 important areas of focus in your digital marketing strategy, to help drive more quality traffic to your hotel website. By […]

With an unlimited amount of travel options available online, one of the major challenges hoteliers face is how to drive traffic to their hotel website. And not just any old […]

Modern Segmentation in Hotels: A Blessing and a Curse Defining a useful segmentation strategy for a hotel can be very complex. The main obstacle is that hotels experience limited flexibility. Quite […]