3 Signs Your Hotel Website Isn’t Converting and How to Fix It
NB: This is an article from eMarketing Associates Once you’ve launched your hotel website, it’s important to track and measure its success along the way. The best way to determine […]
No signs of increased competition between OTAs
NB: This is a press release from HOTREC HOTREC, the European trade association of hotels, restaurants and cafes, unveils the results of its second hotel distribution study, based on responses […]
Why cross-channel is the future of email marketing
Customers are engaging with your brand across an increasing number of touchpoints – websites, social media, in-store, mobile and tablets; but regardless of how they engage, they expect a customised, […]
Expedia, Priceline impart info to mobile concierge service
Expedia and Priceline are lending their data to mobile concierge application Mezi, which blends artificial intelligence with real people to help provide customers with travel information that drives sales. With […]
How Virgin Hotels’ digital marketing strategy took shape
Virgin Hotels has just one hotel online—The Virgin Chicago—which opened in early 2015. So its digital marketing has been a study in focus. Yet not for long. The U.S.-based lodging […]
Making big data smart: Gather insights that will help your hotel
How much data on your guest satisfaction, staff performance, and online reputation did you collect last quarter? How did you collect it, and where did you collect it from? And, most […]
5 Brands Crushing It with Email Marketing and Automation
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]
Best Practices for a High-Performing Hotel Website
Earlier this month, I was honored to speak at the Digital Hotelier Masterclass in London, England. Hosted by Masterclassing Inc., I was joined by about 40 or so hotel professionals […]
6 ways to turn loyal guests into promoters
Many hoteliers wonder “how do I promote my hotel” but not as many ask “how do I get my guests to promote my hotel”. We all know that positive word of […]
The importance of weekly sales forecasting
Weekly forecasting of sales is one of the most valuable management tools and can help to boost sales and manage payroll costs – though it’s important to remember that forecasting […]