There is a lot of buzz lately about hotel reviews on Google and what really drives improvements in ratings, review summaries, and local search rankings for hotels. As of recent, a few online reputation providers now offer hotels the ability to push their solicited guest reviews directly to Google.
As an example, earlier this year TrustYou launched TrustYou Stars, a guest satisfaction survey solution that allows hotels to collect guest reviews and then push them to Google as a Google review that is shown below the review summary. TrustYou also provides hotel review scores and review summaries for more than 300,000 hotels on Google. These review scores and summaries are calculated based on an analysis of quantity, quality, and recency of reviews across the web as well as from TrustYou Stars surveys.
But what does this really mean for hotels and why should they care?
1. Higher Scores
Considering all the sources of hotel reviews (Tripadvisor, Expedia, social media, etc), nearly 50% of all reviews ever collected about a hotel come from their own guest satisfaction surveys. Clients using TrustYou Stars benefit from an average of 8% higher review scores compared to other sources. Therefore, by posting better rated reviews on Google, the hotel score will be positively impacted.
2. More Influence
TrustYou Stars seemlessly analyzes and integrates reviews into a hotel’s TrustScore and review summary, thereby influencing TrustYou’s entire review eco-system (Google, KAYAK, Hotels.com, Skyscanner, etc.) and reaching billions of travelers worldwide.