7 Data Science Skills Hotel Accountants Need
There was a time, not too long ago, when Finance and Accounting had complete control over most of the decision making data in any business. I caught the tail end […]
5 Reasons Why a Travel Booking is Abandoned
The travel industry spends billions of dollars each year on digital marketing, yet 81% of online travel bookings are abandoned, according to a study by SalesCycle. In 2014, Boxever estimated […]
Distribution Cost Conundrum: Misalignment of Interests
Recently, Mr. Richard Warnick, Managing Director and Co-Chairman of CHMWarnick (“CHMW”) wrote an excellent piece in HNN: “Optimizing for Dual Success of Operators, Asset Managers.” In this article Mr. Warnick […]
Focus on Social Media: Missing the big picture
Facebook has become a place where many travel agents have successfully built a personal brand through posting photos of their travels and in many cases themselves. It has turned into […]
Clear Sailing Forecast for Europe’s Business Travel Market
Western Europe’s business travel spending is projected to increase to $211.2 billion USD in 2016 and top out at $225.6 billion USD in 2017, 6.3% and 6.8% growth respectively. Those […]
Hotel Marketing & Online Revenue Optimization Super Metrics
Analytics metrics have evolved over the past few years. In my last article, I discussed the dinosaur metrics that have fallen in value since the last mass extinction event. Since […]
How Social Media Can Increase Hotel’s Direct Bookings
Thanks to efforts of global influencers like Elon Musk, Facebook & Google internet access has accelerated faster than ever before with *over 3 billion people gaining online access as of 2015. […]
How hotels can localise their website to compete with Airbnb
The “Live There” campaign from Airbnb reveals an intention to target a new demographic – after traditionally looking to connect with Millennials, it is now marketing to families. The ad […]
The Facebook metrics that matter for hotels
Measuring the success of your social media efforts is a must, regardless of what channels hotels are using. What’s even more important is making sure that you are paying attention […]
Expedia’s first bot is for booking hotels
Expedia today unveiled a rather smart, rather simple little bot for Facebook Messenger. The bot is designed to do one thing and do it well: It helps travelers book hotels. What’s […]