Airbnb is rolling out an updated app with a range of new features and launching a global brand campaign that will encourage people to “change the way they experience the world around them”.
The newly updated Airbnb mobile app has personalization at its heart, created with a new design language.
The new product includes an innovative matching system designed to understand travelers’ preferences and then match them with the homes, neighborhoods and experiences that meet their needs.
A new Guidebooks feature will unlock local insights, giving travelers access to millions of insider tips from Airbnb’s global community of hosts.
In an online poll of US travelers commissioned by Airbnb, it becomes clear how much modern tourism misses the mark when it comes to globe-trotting.
Respondents said they felt overwhelmed with the crowds at tourist attractions with people finding it as stressful as going to the dentist (48 percent) or doing their taxes (52 percent).
Something is clearly missing from modern tourism as only a quarter (26 percent) of travelers felt their last vacation exceeded their expectations.
“The number one reason people chose to travel on Airbnb is they want to live like a local. They don’t want to be tourists stuck in long lines, fighting with the crowds to see the same thing as everyone else,” said Brian Chesky, Airbnb co-founder and CEO.
“Our hosts offer more than just generic hospitality – they welcome travelers from around the world into their communities. Today is the start of an exciting journey to help people not just go somewhere, but truly live there.”
Travel is more than just seeing and doing. It’s the feeling of truly living somewhere. With this launch, Airbnb has reengineered its search functionality to be more personalized. When looking for homes, each traveler will see different results based on their unique preferences.
The new app starts a conversation with travelers about their ideal trip and, based on their preferences, Airbnb will reveal the hosts, homes, and neighborhoods that will give travelers a sense of truly living in a destination.