The latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.
SEO: Google My Business now allows you to publish updates visible in search and Google Maps.
Google recently added the ability to create posts and updates on Google My Business listings. Posting through Google My Business lets you publish your events, products, and services directly to Google Search and Maps. By creating posts, you can place your timely content in front of customers when they find your business listing on Google. While this new feature is currently not available for hotels, if you have a dedicated Google My Business listing for your hotel’s restaurant or spa, this is the perfect way to post weekly restaurant dishes and specials, or spa packages and promotions.
SEM: Google launches Outstream Ads to boost video reach beyond YouTube
The new Outstream Video Ad format will operate on mobile devices across Google video partner mobile websites and apps. Unlike TrueView in-stream ads, the new Outstream Video Ads won’t require placement within a YouTube video. This is a fundamental change, as it gives your hotel the ability to reach a broader audience outside of YouTube. The videos will appear in banners for mobile web placements and they will appear as banners, interstitials, in-feed and native ads for apps.
This new ad format is perfect for driving brand awareness and reach and is a great way to engage potential guests in the dreaming phase of the travel planning journey.
