Let’s start off by busting one of the biggest marketing myths: Great hotel marketing requires a massive investment.
On the contrary.
Tons of FREE marketing tools have exploded onto the scene, streamlining every single hotel marketing task you can think of. From creating eye-catching visuals, to deep diving into your comp set’s methods, to monitoring every single social media mention.
These free tools make it easy for hotels with minuscule marketing budgets to compete with the big boys.
Whether you want to supplement your current paid marketing programs or if your hotel owners didn’t allocate enough to your marketing department this year, here are 20 free hotel marketing tools to use:
Content Marketing
As we have said before, hotel’s need to position themselves as the epicenter of their destination. To do this, they need to create content, blog posts, staff picks, etc. Here are a few free tools that make that effort much easier:
Grammarly
Even the smallest of mistakes in your hotel’s online presence can undermine a customer’s trust in you. So, catch them before you hit publish. Grammarly is a powerful tool that checks grammar and spelling for anything you write online, including emails, social media posts or comments, blogs, and even the content you create on your hotel vanity website. (Free, with paid premium options available)
Headline Analyzer
Consumers today have minuscule attention spans, thanks to ever-streaming content online. Not only does every second count, but so does every word. Whether it’s a monthly email you send to a targeted list or a blog post, the headline will ultimately determine the number of people who click. Headline Analyzer scores your headline ideas and rates how effective they are. Use this to gauge how much your headlines and subjects will resonate with your guests. While offered by paid service CoSchedule, the Headline Analyzer is free to everyone.
