TikTok provides an incredible opportunity for hotels to showcase unique spaces, staff members, and amenities, and capture the attention of potential guests.
NB: This is an article from iVvy
But let’s be honest – with millions of videos being uploaded every day, it can be tough to stand out from the crowd. That’s where TikTok SEO comes in. By understanding how to optimise your videos for TikTok’s SEO, you can increase your chances of getting noticed by the right audience and boost your hotel visibility.
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We’ve put together easy and actionable tips to help your hotel’s video content shine on TikTok. From using the right keywords to tapping into trending hashtags, we’ll guide you through the steps you need to take to make your mark and capture the attention of potential guests.
How Does TikTok Rank for SEO?
TikTok SEO differs from traditional SEO practices in several ways:
Visual Content vs. Text: As a visual platform, TikTok bases its SEO principles around optimising videos and image-based content. On the other hand, traditional SEO focuses on optimising predominantly text-based content like blog posts, articles, and web pages.
Hashtags vs. Keywords: TikTok relies on hashtags to help users find and explore content, making it essential for hotels to optimise content with relevant and popular hashtags. In a similar vein, traditional SEO involves optimising content with relevant keywords and phrases likely to be used by users when searching for information.
Engagement vs. Ranking: Success is often gauged by the level of engagement a video or piece of content has, such as the number of likes, comments, and shares. In contrast, traditional SEO places more emphasis on ranking, aiming to appear as high as possible on search engine result pages.
TikTok for Hotels – Best Practices to Get Noticed
Leverage Trending Content on TikTok
One of the easiest ways to boost your hotel’s SEO on TikTok is to be part of what’s trending. To do this, start by researching trending hashtags and find some relevant to hotels, travel, or events. To maximise results, include a combination of trending hashtags, long-tail (niche or brand-specific) hashtags, and high-volume keywords as hashtags. This will expose your content to a larger audience, while also staying relevant to your industry.
