website

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

In today’s fiercely competitive digital landscape social proof can be your hotel’s saving grace, engaging online visitors and convert them to loyal guests

A well-designed website can be a powerful tool for hotels to differentiate themselves in a highly competitive online marketplace

Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example