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Good Marketing Starts with Google Ads …. Said No One Ever

This article is to help property managers of all categories and sizes grow their direct booking channels, a job that typically falls on marketing

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Hotel Website Audits are Important … Even for Revenue Managers

A website audit isn’t just a maintenance chore; it’s a strategic necessity that directly impacts revenue. A set-it-and-forget-it approach doesn’t work

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How To Win More Direct Bookings This Easter

In this blog we’ve highlighted five top website messaging tips that helped hotels fight off competitors and OTAs to win direct bookings over Easter 2024

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openai operator on a laptop reflecting the possible demise of traditional search for a hotel website

Is OpenAI Operator the Death of Traditional Hotel Website Search?

Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website

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hotel marketing utilising lifestyle video or photography content

How Lifestyle Photography & Video Drives Inpiration and Bookings

Lifestyle photography and video meets the travelers needs by showing real people, true emotions, and relatable moments

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How To Optimize Your Hotel For AI Search Like ChatGPT

Don’t ignore generative AI searches. By proactively optimizing your hotel website, you increase the likelihood of ranking well with potential guests

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Planning and Implementing a Perfect Hotel Photoshoot

Preparing for a successful shoot requires meticulous planning. Here are our top 10 steps to photoshoot success!

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7 Ways to Boost Your Hotel Website Conversion Rate

Improving your hotel website conversion rate requires a strategic approach that combines design, functionality, and marketing tactics

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pixelated finger clicking on a button saying hotel reflecting the importance of winning strategies to increase direct bookings and checkmate otas

Checkmate OTAs: 5 Strategies to Increase Direct Bookings

Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position

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person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity

Cutting Down OTA Commissions to Drive Festive Season Bookings

Here’s how you can leverage this peak booking season to cut OTA commissions and make direct bookings your new norm

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