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Here are a few examples of urgency tactics. Each of these leverages the psychology of urgency to drive conversions and increase sales.

Today, in the final video 3, our panel consider ways Hotels can increase their chance to convert those guests looking into direct booking

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

Continuing our video series, today in video 2 we look at how hoteliers can make their hotel website more engaging and sticky

You must use what you know about your hotel guest segments to craft personalized touchpoints throughout the guest journey to deliver impactful experiences

There are many things that influence travellers landing on your hotel website from price, to copy and imagery, all linked to consumer psychology

As consumers, we increasingly experience personalisation everyday from all kinds of brands we interact with – Spotify and Netflix, for example

Content marketing is a huge piece of the puzzle when it comes to positively developing your hotel’s communications and ultimately, its success

As the hotel industry’s recovery from the pandemic has progressed, bookings on OTAs have again outpaced hotel website bookings

As the digital face of your brand, your hotel website can act as an ally or foe, making or breaking your bottom line