website

Here are some statistics that highlight the importance of hotel website marketing and search engine marketing to drive direct bookings and generate revenue

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

In case you haven’t noticed – user-generated content (UGC) is the latest darling of the marketing world. NB: This is an article from CartStack When we think about the reasons why UGC […]

By investing time and effort into crafting a robust SEO plan, you can elevate your hotel’s visibility, attract qualified traffic, and convert visitors

Rev up your engines, it’s time to explore the synergy between Mario Kart and your hotel website user journey to drive direct booking

Your landing pages are part of the scaffolding of your marketing campaigns. How you go about portraying, communicating and selling your offers counts

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities