christmas bauble reflecting upcoming holiday season and need for hotels to focus on quick wins for conversions

Quick Wins For Conversions This Holiday Season

Creating a sense of urgency is a solid strategy for increasing conversions during a campaign. This is especially true for holiday sales

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3 Easy Ways to Boost Your Hotel’s Website Performance

Attracting potential guests to your website and delivering a pleasant navigation experience is only part of the eCommerce equation

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How Hotels Recover More Direct Booking Revenue with A/B Tests

Through the use of A/B split testing you can increase direct booking for your hotel. Even better, A/B testing can be done quickly and easily

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Direct Booking: Isn’t It Time We Were More Direct?! [Event Replay]

Is it possible for non-branded properties, with smaller marketing budgets, to win the direct booking “war”? If so, how?

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Is Your Hotel Website Giving Mixed Signals To Guests?

Does your property or group of hotels have amazing value to offer, but online visitors keep abandoning your hotel website before booking

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How To Optimize The Customer Journey For Mobile Connected Guests

Make sure your mobile website showcases your property with stunning images, glowing reviews, recommendations and special promotions

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Is Wellness Tourism Part of Your Direct Channel Strategy?

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

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How To Personalise Your Hotel Website To Get More Bookings

How you remarket to guests is imperative. The goal should always be to optimise the booking journey, the website being a part of the whole journey

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The Relationship Between Your Hotel Booking Engine & Website

Your website must be intuitive enough to attract the user’s attention and integrated with the hotel booking engine to provide a seamless booking experience

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A Hotelier’s Guide To Crafting A Mobile-Friendly Website

Mobile-friendly and responsive website designs are more intuitive, accessible, and allow for quicker decisions and higher conversions

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