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Here are our tips to retain last-minute searching millennials on your hotel website and convince them to book a stay at your property

To convert Google searchers into repeat guests who leave great reviews, you’ll want to ensure that your website has an attractive and responsive design

By delivering current and relevant content, guests will make sure to stop by and periodically check your online profiles to find out what is happening

Ultimately your content marketing should influence travellers to book a stay, become a loyal customer and champion your hotel to friends, family, and peers

A mix of both price and non-price direct booking benefits like the one in this campaign is beneficial for both hoteliers and guests

Within the hospitality industry, booking hesitation is incredibly high; in fact, conversion rates for hotel websites average between 1.7% and 2%

It is only once the potential guest identifies their preferences that the calculator will recommend a location and property

Using dynamic content can provide audiences with better contextualised information and turn more prospects into effective (direct) bookings

Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms