website

Your website is your number one communication channel with multiple audiences and interests, so it cannot be designed like a static sales brochure

Adding image alt text is a quick win when it comes to boosting your website’s SEO, but there is more you can do to increase visibility and direct bookings

The correlation between a user opening a website and viewing its content seems straightforward, yet discrepancies frequently occur

What can a well-designed website unlock for hoteliers to thrive in a competitive world online? Here’s a look at the top five opportunities

While some rule-based chatbots are built for more straightforward tasks, an AI-powered chatbot is designed for intelligent and complex tasks

To help kickstart your hotel marketing strategy, we’ve compiled five clever booking engine messages and also included some witty copy ideas

Embrace the power of tailored content, enticing offers, and streamlined processes to maximize website conversions and drive bookings

Your website is like your shop window, and this article will focus on key factors that can help you increase direct conversions

It’s clear that guests value direct booking benefits and are likely to be swayed by attractive perks and whatever makes their stay at your hotel better

When measured against SEO best practice metrics, US hotel direct websites score just 58.3% on average. The results, equivalent to a US High School Grade F