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We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider

Wrong decisions are made when hotels consider “share of direct channel out of the total revenue” as the only KPI to understand how the channel is doing

It is more important than ever for hotels to increase direct bookings. They give hotels more control over their pricing, marketing, and guest data

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

We share tips on how to create a hotel website that drives direct bookings based on many years of experience designing and developing optimised websites

With this return to travel, there is also a return of competition from OTAs and booking websites – making SEO optimisation for your hotel website crucial

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings

Customization, engagement, and innovation are your greatest allies. Embrace them, and watch your bookings soar to new heights

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue