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This article is about strategies that could lead to link building opportunities, creating relationships and turning those relationships into opportunities

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

By embracing forward-thinking direct booking perks, hotels can create an experience that resonates with the diverse preferences of their guests

Google evaluates websites based on Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT) as a metric of their quality

Black Friday has the potential to overwhelm, so let’s walk through every step of the way to a successful hotel direct channel strategy! 

There are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes

With a cart abandonment rate for hotels of 80%, and websites converting only a fraction of traffic, the potential revenue left on the table is significant

We look at the critical role of chatbots in hotel industry, highlighting the benefits of their implementation and the essential features to consider