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A Deep Dive into Hotel Booking Sources

The source of a reservation is known as its booking source, and all booking sources fall into one of two primary categories: direct and indirect sources

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man being attracted by a carrot in the same way hotels need to win back business from otas

Ten Tips to Help Win Back Business from OTAs

20 years ago we ‘spilled all of our sweeties in the lobby’ and gave the OTAs our soul, and for the last 15 years we’ve been trying to win the business back

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8 Best Hotel eCommerce Strategies

Typical eCommerce includes online travel agents and agencies, booking engines, metasearch, and other third-party sites selling hotel rooms

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Develop Your First Party Data Strategy for 2024

Having a first party data strategy gives your brand a plan for how it will collect customer and prospect data and use it to deliver personalized experiences

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5 Hotel Website Maintenance Tasks to Quickly Boost Site Health

These five maintenance tasks are just the beginning of a comprehensive strategy to ensure your hotel website remains secure, efficient, and user-friendly

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silver christmas decorations reflecting the importance for hotels to develop creative seasonal campaigns to drive bookings through their direct channel

7 Ways to Get Seasonal on Your Hotel’s Direct Channel

Start early, adopt advent calendar-style campaigns, propose gift cards and use these creative tactics to help your direct channel get seasonal

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10 Effective Link Building Strategies for Hotels

This article is about strategies that could lead to link building opportunities, creating relationships and turning those relationships into opportunities

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Discover the Importance of Having a Bespoke Website Design

Opting for a bespoke website design allows for the seamless integration of your brand’s identity and personality into your online presence.

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How to Drive Bookings along the Path to Purchase

The average path to purchase length – from when a traveler starts thinking about taking a trip to when they book – is 71 days (more than two months!)

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gift with black friday tag next to a laptop and mouse reflecting importance of black friday to hoteliers and the need to identify best practices for success

Boosting Black Friday Success: Best Practices for Hotels

The success experienced by hotels in 2022, with notable increases in conversion and click rates, underscores the potential impact of Black Friday promotions

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