website

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

Managing and updating photos on every single channel across the global travel network is a lot more than most hotels have time for these days

Video marketing will lead possible guests directly to the hotel’s website or social media platform – establishing the potential for ongoing relationships

In a business like the Hotel industry, where the competition is exceptionally cutthroat, one thing that will help you stand out is your content

Along with understanding your guest expectations and needs, leveraging hotel digital marketing tactics needs to be at the top of your list of objectives

Many travel companies provide virtual reality elements. It allows users to experience a digital version of a hotel room, or even look at nearby attractions

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

A focus on direct distribution is not new but given evolving changing customer behaviours what now underpins its success?