website

Personalisation is key. You need to think about ways to personalise communication with guests before and after they arrive at your hotel

Content is produced for two primary audiences: customers and algorithms. According to Google, some have ventured too far in the direction of algorithms

We have outlined ideas that are easy to implement, involve no costs and have a proven track record in the hotel industry in bringing you website traffic

The more guests lost to booking abandonment, the more hotels must spend to attract new leads. This is alarming when we consider cost of customer acquisition

How automation can be used effectively via the hotel’s own website to drive dynamic content, personalized messaging and increased booking conversion

Leveraging first party data, driving production efficiently, and creating optimized websites are crucial to bringing back repeat guests

Your OTA profile convinces people to stop on your listing and/or find your website. It’s at the top of your marketing funnel, so it needs to look nice

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

As long as you allow for bookings on your website, you have an eCommerce platform and this provides an immense opportunity for revenue growth

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play