the hotels network

person holding ear with social media icons reflecting impact of viral marketing for hotels

Harnessing The Power of Viral Marketing in The Hotel Industry

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

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7 people on mobile and tablets reflecting importance to hotels in driving direct traffic conversion

The Power of Mobile in Driving Direct Traffic Conversions for Hotels

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

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post its with people drawn on them with target rings and a pin hitting the centre reflecting value to hotels of hyper personalization

Boosting Direct Bookings Using Hotel Website Personalization

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

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image for the hotels network announcement of benchdirect destinations, their new benchmarking solution

The Hotels Network Launches New Benchmarking Platform for DMOs

For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations

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michael goldrich the hotels network video interview thumbnail for coffee time discussion about thoughts on hotel direct bookings now and future

Thoughts to Drive Hotel Direct Bookings Both Now and Future

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

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seaside destination reflecting how sundays can be fundays and hotels need to develop creative strategies to drive Sunday stays

Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

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person on a laptop with credit card possibly making direct booking on a hotel website reflecting the importance of hotels controlling their channels to reduce ota dependency

10 Direct Channel KPIs Every Hotelier Needs

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

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traveller looking at a hotel review on a laptop reflecting importance of reputation management and it's impact on driving hotel revenue

5 Tips to Leverage Guest Reviews on Your Hotel Website

With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

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lightbulb with image of a brain inside reflecting the possible need for hoteliers to overhaul the definition of revenue management

Top 9 Digital Marketing Trends to Drive Bookings and Revenue

2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

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new years resolutions is great time for hotels to look at sales

The Annual Sale That Hotels Need to Embrace

By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

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