the hotels network

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website

We’ve come up with three key takeaways from viral marketing campaigns that can help increase your hotel brand’s presence

Hotels have seen a consistent growth year over year, with mobile starting to overtake desktop in driving revenue during the pandemic in 2020

Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations

Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential