the hotels network

It is only once the potential guest identifies their preferences that the calculator will recommend a location and property

In a recession, one of the first line items to get cut is the media budget, which ultimately starts the downward spiral of direct channel website production

Price disparities are inevitable, but with these tips, you will be able to combat them on your hotel’s website and ensure more visitors book direct

If your hotel has meeting and event spaces, your website must cater to meeting planners. Here is where hotel website personalization comes into play

Personalization and the dialogue we establish take on special relevance, and enable us to improve the user experience and increase web conversion

Hotel websites can easily and quickly undergo a similar transformation that will make the ordinary hotel website absolutely extraordinary

Website visitors will often leave your website to compare prices on OTAs and other sites as everybody wants the best summer deal and understandably so

Looking at a hotel’s direct channel website performance in isolation can lead to mediocre results and may not give you the best picture of the business

Benchmarking your hotel against your competitors is one of the most important tools in developing a robust direct channel strategy

The team started to look for an effective way to elevate the online guests experience and engage with those visitors before abandoning the website