the hotels network

Boosting Direct Bookings Using Hotel Website Personalization
Here are five highly effective ways to personalize the website experience to ensure you maximize conversions on your hotel website

The Hotels Network Launches New Benchmarking Platform for DMOs
For the first time tourism marketers and destination managers can use benchmarking to compare their performance with competing destinations

Thoughts to Drive Hotel Direct Bookings Both Now and Future
Michael talks about how the hotel sector should be leveraging the direct booking desire and also outlines 3 digital marketing trends hoteliers consider

Turn Sundays Into Fundays: 5 Creative Strategies to Drive Sunday Stays
We wanted to give you 5 inspiring ideas to market your Sunday night stays and boost direct reservations while helping guests deal with the Sunday scaries

10 Direct Channel KPIs Every Hotelier Needs
Data analytics can help understand direct channel performance, but true value comes from comparing your brand to the market and identifying growth potential

5 Tips to Leverage Guest Reviews on Your Hotel Website
With the majority of travelers looking for reassurance, there is a significant risk they leave your hotel website (without booking) to check reviews on OTAs

Top 9 Digital Marketing Trends to Drive Bookings and Revenue
2022 offers many opportunities for hoteliers to improve guest experience. This year hotels will continue to pivot and drive more direct bookings and revenue

The Annual Sale That Hotels Need to Embrace
By associating the Annual Sale with New Year Resolutions, it grants travelers permission to treat themselves and spend money to achieve their resolutions

Hotel Black Friday Campaigns See 52% Website Conversion Increase
Despite there being no surge in website traffic, there was a significant increase in the volume of visitors making a booking on hotel websites

Slow Tourism: What It Is and How Hotels Are Adapting to This New Trend
Slow tourism can be applied across the entire guest stay, representing a significant opportunity for hotels to reshape their offering