the hotels network

A Benchmarking Journey to Grow your Direct Bookings
By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

5 Techniques to Boost Your Direct Booking This Summer
By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

5 Tips to Step up Your Hotel Website Messaging Design
Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

The Direct Booking Index (DBI) and Why Hoteliers Should be Using It
Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

BenchDirect! The First Benchmarking Product for Direct Booking Channels
The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Gamification: Offering Guests an Interactive and Engaging Experience
Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

Hotel Valentine’s Day: 5 Ways to Optimize Your Hotel Website
Highlighting the perfect romantic environment of your hotel and promoting it effectively across your website will help provide a boost to direct bookings

4 Hotels Bringing a Unique Guest Experience to Their Website
These impressive hotels offer guests an unrivaled experience on property, but also a unique and personalized experience with their website

A Successful Direct Channel Growth Strategy in 6 Stages
Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

5 Lessons From an Irish Hotel Securing Direct Bookings During Lockdown
By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening