the hotels network

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings

By making your hotel website messages as personalized as possible, you can boost direct booking conversion rates and help ensure the season is maximized

Having an on-brand design for your website may be the key in connecting with your customers at a time where many uncertainties exist

Using the Direct Booking Index to track how effective your hotel’s direct channel strategy is will encourage your brand to give more focus to direct channel

The launch of BenchDirect is a natural progression providing hotel brands with a totally new and much more powerful benchmarking tool

Whilst a relatively new concept, gamification could be a powerful tool in raising guest loyalty, boosting website traffic, and increasing engagement

Highlighting the perfect romantic environment of your hotel and promoting it effectively across your website will help provide a boost to direct bookings

These impressive hotels offer guests an unrivaled experience on property, but also a unique and personalized experience with their website

Reinventing the hospitality scene with a neighborhood lifestyle twist, Penta Hotels offers the modern-minded and business traveler of today comfort and style in a pleasant and relaxed atmosphere. NB: This is an […]

By adopting and trusting these tactics for optimizing direct booking conversions, you can build a solid foundation for future reopening