the hotels network

Despite decreasing during summer months, hotel website conversion rates in the UK & Ireland started to recover in September – uplift was higher in London

Last year, we published a Black Friday report showing impact on hotel bookings. We saw a 47% jump in campaign conversions and 58% increase in direct revenue

The analysis looks at Q2 vs Q1 in 2021 and covers main hotel direct booking metrics i.e. website traffic, conversion rates, disparities, and visitor profile

Despite receiving a high amount of website traffic their conversion rate was not as good as desired. It looked like users needed an extra incentive

To help hotels understand the current direct channel scene, we have prepared a direct channel analysis for the DACH region, comparing hotel performance

Traditional hotel benchmarking tends to be based on occupancy and rates, with no visibility on how the end result came to be. We thought you needed more

It is worthwhile to look beyond the traditional idea of a compset when benchmarking your hotel and consider dynamic compsets

We provide a summary of how this phuket sandbox campaign is impacting hotel booking trends and what factors to take into consideration when reopening

We think the digital nomads trend is not going anywhere anytime soon so catering to these travellers will be a great way to boost reservations at your hotel

By going through different metrics, drilling down on the data and interpreting the results you embark on your benchmarking journey to grow direct bookings