the hotels network

hotel guests at a luxury resort which faces different strategic revenue management challenges

Is Travel Assistance Insurance Next Must-Have for Direct Channel Strategy?

Travel assistance insurance is poised to significantly enhance direct channel conversion rates leading to a substantial upswing in revenue

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person drawing out a website design to drive direct bookings in a competitive market for hoteliers through the utilisation of hotel website forms

Maximizing Direct Bookings: The Power of Hotel Website Forms

Harnessing website forms to gather visitor data is an invaluable tool for hoteliers looking to craft an optimized direct channel strategy

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hotel lobby with mario kart images reflecting the race to direct booking success my unleashing a mario kart inspired user journey

Race to Direct Booking Success: Unleash a Mario Kart Inspired Journey

Rev up your engines, it’s time to explore the synergy between Mario Kart and your hotel website user journey to drive direct booking

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person stacking a pile of coins much like hotels need winning tactics on their website to supercharge their summer bookings

Supercharge Summer Bookings: Winning Tactics for Your Hotel Website

Embrace the power of tailored content, enticing offers, and streamlined processes to maximize website conversions and drive bookings

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human head surrounded by dots reflecting data emphasising how ai augmented decision intelligence is the next paradigm shift in hotel revenue management

How ChatGPT and Other Tools Can Help Boost Hotels’ Direct Bookings

By employing personalized messaging and leveraging predictive analytics, hotels can enhance direct bookings and boost conversion rates simultaneously

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turned over shopping trolley reflecting impact of booking abandonment

Overcome Booking Abandonment With Hotel Website Personalization

With direct bookings performing strongly, it’s never been more important for hoteliers to boost conversion rates and reduce abandonment

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man on laptop visiting website maybe signing up to a hotel newsletter for a future trip

Best Practices for Boosting Newsletter Signups for Your Hotel

One good way to grow your marketing database is by featuring a compelling hotel newsletter subscription message on your website to capture opt-in contacts

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cogs with a lightbulb in the middle reflecting how digital marketing is going through a process of evolution, innovation and disruption

Digital Marketing: Evolution, Innovation, and Disruption in 2023

Hospitality marketing is undergoing significant changes, and marketers need to be prepared for both incremental and drastic changes

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person holding a mobile phone with tiktok logo in a hotel lobby reflecting importance in driving direct revenue

How Are Hoteliers Using TikTok to Drive Direct Revenue?

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

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left brain and right brain coming together reflecting impact of dopamine and power of personalization in boosting hotel revenue

Dopamine and Power of Personalization in Boosting Hotel Revenue

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

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