the hotels network

With over one billion active users, TikTok has quickly become a powerful tool for hotels looking to enhance brand image and convert direct channel traffic

In recent years, researchers have found dopamine can be triggered by positive online experiences, including the act of browsing or shopping on a website

As a result, it reduced promotional spend by 48%, influenced 120+ bookings of website visitors and resulted in +£29k extra revenue from low-intent users

There may not be a way to stop hotels losing revenue from resort fees, but hotels can act now to counterbalance this deficit by driving more direct bookings

There are times when a hotel has the opportunity to present themselves as the remedy to travelers’ post-holiday blues; the Annual Sale is that opportunity

Preparing upstream and leveraging marketing technology on your hotel’s website is key to increasing direct channel conversions

Now is the time to take the reins and boost your direct bookings. We ho ho hope these examples inspire you to create your most festive holiday campaign

Apply these personalization and design strategies to grow your direct booking channel while ensuring that your hotel website stays true to your brand image

As the trend of wellness travel continues to thrive, there is clearly an opportunity to find the right positioning and communication of relevant packages

Here are our tips to retain last-minute searching millennials on your hotel website and convince them to book a stay at your property