technology
Man vs machine on battlefield of airline revenue management
Tom Bacon does not dispute the value of analysts but argues that there is definitely a central role for machine learning in RM Great revenue management analysts are invaluable. The […]
5 Things About Hotel Revenue Management (Pt2)
NB: This is an artilce from RateGain Hope you have gone through and implemented what we had shared in Part I of this blog series. Now you will agree that a revenue […]
5 Things About Hotel Revenue Management (Pt1)
NB: This is an article from RateGain In the super dynamic and highly connected digital world today, it is tough for a hotel to earn its bragging rights. Also, revving […]
Excited about new map ads from Google? You should be!
As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. For instance, wouldn’t it be great to […]
It’s All About The Pricing Algorithm
There are many, many components of a successfully integrated and automated Revenue Strategy system, each of which must work together to achieve optimal results. Often times the most critical things […]
Virtual Mind Reading Needed for Google Algorithm
The challenge of optimising for Google search is increasingly coming down to understanding how it is using artificial intelligence to emulate how the human brain works. Addressing travel industry professionals […]
Revenue management automation for the modern hotelier
A common challenge for hotels is having too many cooks in the revenue management kitchen. A revenue manager may leave a strategy meeting confident they’re on the same page as […]
5 Brands Crushing It with Email Marketing and Automation
Today’s marketers are going beyond one-off emails. They’re using email marketing and automation to support their marketing strategies and are seeing results. These automated emails are personalized and relevant. They’re […]
What is SnapShot up to with hotel data analytics?
In June, SnapShot Travel, a data analytics company in Berlin, opened up its core product to hoteliers. As Tnooz noted when we first profiled the company in a 2013 Startup […]
Get to know your guests with guest profiles
NB: This is an article by Nicki Graham, Marketing and Communications Manager at Guestfolio ‘The OTAs know more about your guests than you do.’ It’s a harsh comment but one […]