technology

8 Reasons Why Your Hotel Brand Needs a Mobile App to Succeed

Alexa Robertson is traveling for business. At the airport, she pulls out her smartphone and opens her favorite hotel’s mobile app. With a few finger taps, she requests an airport […]

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6 Ways to Grow Direct Bookings with Booking Engine Data

Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]

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Machine Learning: Buzz Phrase or the Revenue Real Deal?

Are revenue management tools hooking their wagon to one of today’s biggest buzz phrases or are they leveraging it for efficiency & insights? NB: This is an article by Fabian […]

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5 Hotel Marketing Tips for Better Google Search Results

While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Google offers a variety […]

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Using Local SEO To Increase Visibility For Your Hotel

If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]

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Reimagining the Online Booking Channel

For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]

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How to Ensure Your Booking Engine Tracks Correctly in Google Analytics

If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]

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How Expedia sees the future in sharing its technology

Expedia has made a deal in recent years about its stated goal of moving from being a web company to a technology platform. Part of this shift, beyond the obvious business […]

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Metasearch Players Kayak and TripAdvisor Testing New Interfaces

In a competitive space like metasearch, it’s no surprise to see the top players innovate and make changes to gain the most consumer share. Part of this involves consistently testing […]

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Is Your Hotel Using Social Media “Live” Channels?

As you may have already noticed, several social media platforms, in particular Facebook, Instagram, and Twitter have rolled out a “live” feature. What this means is that users can now […]

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