social media

Using Social Media and SEM to Drive Group Revenue

Before I started my own business, I was heavily entrenched in the Marriott International corporate brass, where group meetings business accounts for 40% of the overall revenue for their US […]

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Snapchat filters check in at independent hotels

Gurney’s Montauk, Revere Hotel and Hotel de Coronado are a few of the independent boutique hotels that are working to build awareness through Snapchat via a geofilter that excites guests, […]

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7 Ways Facebooks Algorithm Change Will Affect Marketers

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social […]

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7 Instagram Best Practices to Drive More Bookings

Curalate recently hosted a fantastic webinar on Instagram best practices for hoteliers. For those not too familiar with it, Instagram is a visually driven social media platform predominantly used by […]

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6 ways hotels can use social media to attract more guests

To thousands of holiday seekers, the planning phase may seem like a time-eating disaster. With so many options where to stay and what to do, the majority find themselves immersed […]

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