social media

Travel has become one of the world’s most lucrative industries for digital commerce; around 90% of bookings today involve going online (compared to only 50% in 2006) and it has […]

Social media plays an important role in the travel shopping journey, helping to inspire travel shoppers, research & evaluate different accommodation options, and to share travel experiences. Hotel marketers acknowledge […]

It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you […]

Facebook has recently launched a new tool to help users discover new experiences, things to do, events, and services based on suggestions from their friends. After writing a post, Facebook […]

We previously shared what $5 per day will buy you on Facebook Ads, but how much does Facebook advertising really cost? That’s a tricky question! And the short answer is, […]

Change always comes thick and fast in this industry but 2016 has felt like a real turning point. All the tech giants are making big things happen as we move […]

The best marketing  your hotel can receive comes from word of mouth generated by your promoters and advocates. A joint study between Ogilvy, Google and TNS found that 74% of […]

With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]

Multichannel campaigns are one of the most effective ways to boost direct bookings, build one-to-one relationships with current and future guests, and ultimately, encourage repeat guests throughout the customer lifecycle. […]

There are currently over 3.4 billion internet users around the world, and as online store owners we want to reach as many of them as possible. There are two main […]