segmentation

How to Find The Luxury Guests With Hotel Target Market

The growing popularity of luxury hotels globally is being driven by factors such as increasing consumer awareness, affluence, and changing lifestyles

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Automating Personalisation to Improve Customer Experience and Boost Revenue

Automating your guest personalisation does not mean bombarding them with loads of irrelevant deals or adding countless options to your booking engine

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The Hotel Mindset: Is It More Like Nokia or Apple?

Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

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Rejuvenate Your Revenue Strategy for 2021 and Beyond

As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward

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Who is Your Hotel Guest? How to Identify and Attract Customer Segments

Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose

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7 Solid Benefits That Prove Hotel Guest Segmentation is a Gem

Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

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The Value of CRM Audiences and Insights to Drive Additional Revenue

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

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Why Segment is First Step to Creating More Personalized experiences for guests

Hotel Market Segments: Want to Know Which Generate Most Revenue?

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

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Best Way To Segment Luxury Guests To Target Your Potential Audience

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

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4 Issues That Can Lower Your Hotel Forecast Accuracy

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

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