segmentation

Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most

Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types

Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible

When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.

The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies

Traditional revenue segmentation is dead and traditional marketing targeting is dead too. Long live combined segment/target customer profiling!

We work with inventory that is time dependent. developing an effective sales strategy must work hand in hand with revenue management theory

We may not know the answers. But one thing is certain: the fundamentals of loyalty remain the same. It is all about rewarding our best guests

Collect all interactions into one profile to better understand who your guests are and create smart guest lists for effective communication.