segmentation

The Hotel Mindset: Is It More Like Nokia or Apple?
Has the hotel sector used the pandemic to develop a more customer centric approach to it’s product, pricing and promotions or will it revert back to type

Rejuvenate Your Revenue Strategy for 2021 and Beyond
As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward
Who is Your Hotel Guest? How to Identify and Attract Customer Segments
Every piece of information beyond a guest name that you can collect will help inform your knowledge of their motivations, preferences, and purpose
7 Solid Benefits That Prove Hotel Guest Segmentation is a Gem
Simply put, boosting revenue is about better aligning your offerings to specific customer pain point. And that’s exactly what guest segmentation helps with

The Value of CRM Audiences and Insights to Drive Additional Revenue
Now truly independent within your CRM, Audiences allows for the most detailed segmentation and personalization across all communications

Hotel Market Segments: Want to Know Which Generate Most Revenue?
Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most
Best Way To Segment Luxury Guests To Target Your Potential Audience
Understanding your potential guests is vital to creating an adaptive communication strategy. High-end hotels are defined by 5 general segmentation types
4 Issues That Can Lower Your Hotel Forecast Accuracy
Revenue Managers may achieve top line forecasted revenue within 1-2%. But achieving a consistent hotel forecast at the segmentation level is rarely possible
Hotel Market Segmentation: Types of Travellers in the Hotel Industry
When you understand the weight of hotel market segmentation and you know how to segment hotel markets, you can benchmark your market reach.
10 Hotel Trends to Watch in 2021
The Hotel industry has been significantly impacted in 2020, but the downturn has provided time to rethink and reset sales and marketing strategies