revpar

sad face reflecting how technology claims about increasing revpar are not always delivered

Why RevPAR Increase Marketing Claims Can be BS

It makes sense to let algorithms do much of the price change and a half decent RMS should deliver. But the question is – by how much will my RevPAR go up?

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Why the Future Must Include a GOPPAR Index

What would things look like if a number three or four REVPAR index brand delivered a number one or two GOPPAR performance?

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US Hotel Demand, Occupancy, ADR and RevPAR Hit Near Pandemic High

Signs late last week pointed to a negative hotel performance impact from the hacking of the Colonial Pipeline and resulting gas shortages

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stacks of coins reflecting the impact of the wrong hotel room price strategy

How Much Does a Wrong Pricing Strategy Cost?

We can sell the same service, for the same day, with the same channel but at different times and therefore, potentially, also at a different price

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A Year Later, the Hotel Industry Recalibrates, Reassesses

Just over a year after the pandemic, the global hotel industry is slowly stirring from hibernation and seeing at least modest gains in traveler demand

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“Upselling” the Value of Investing in Revenue Management

Hotel owners whose priorities align with property-level management on value of investing in revenue management will thrive in boom years to come

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Why Hoteliers Need to Rethink Their Room Pricing Strategy

As the hotel industry begins taking steps to reinvent itself, hoteliers will need to rethink their pricing strategy to see profitability of bookings return

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Though Travel is Low Some Regions Show Signs of Performance Positivity

Though global travel remains stunted, some regions are showing signs of sustained performance positivity. Include AsiaPac and the Middle East on that list

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Understanding Power of RevPAR You Can Price Rooms More Effectively

When you understand the power of RevPAR, you can price your rooms more effectively and send out better room upgrade offers

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COVID-19 Summary: 5 Key Points on Asia Pacific Hotel Performance

When using hotel total-room-inventory (TRI) methodology, Mainland China RevPAR was just 10% behind its 2019 RevPAR levels. Well ahead of other key regions

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