RevPAR doesn’t pay the rent. Revenue is part of it; profit is the whole of it. For hotel owners, the whole is where the rubber hits the road.
Protecting rate is the goal of any hotel operator. It’s easier said than done in the face of the countless intermediaries looking to take a piece of the pie
Boosted by Spring Break and NCAA March Madness, one-fifth of the 166 U.S. markets reported their highest occupancy of the past 32 weeks
Market occupancy climbed to levels not seen since Columbus Day weekend as 15 markets reported weekend occupancy above 90%
We are encouraged by the gains seen in weekday hotel occupancy and believe that it is the beginning of increased business and group travel
While U.S. hotel occupancy remains uncomfortably low, we are encouraged by the movement above 50% as well as the gains seen in urban locations
The global hotel industry’s climb back to profitability has not been easy, but it trudged back and ended 2021 almost back to 2019 levels
No matter what stage of the pandemic you are experiencing, these six benchmarking areas will support your distribution strategy and revenue recovery