revenue

Hotels must rethink their approach by blending dynamic pricing with a more holistic, demand-centered mindset. This means:

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

We share how a marketing revitalization generated increased bookings, diversified revenue streams, and set the foundation for long-term success

Understanding which type of value proposition best fits your property is the first step toward differentiation and growth. Here are the main types:

In this article, we’re diving into what an abandoned cart email campaign is, how it works, and why it’s a must-have for your hotel email marketing strategy

Now is a perfect time for Revenue Generation Managers to focus on driving more revenue from the transient segments. Here are some action steps

This article outlines best practices for hotel competitor analysis and highlights the most common mistakes to avoid

The decision to discount is driven by the desire to hit short-term revenue targets, or stay competitive, but these discounts have long-term implications

Whether you’re a revenue manager, sales manager, or GM, here are seven key areas to focus on in your group revenue strategy

Stop blaming market volatility, stop leaning on last year and please stop trying to forecast your way into a budget that doesn’t reflect reality