revenue

Hotels must design a journey where the moment a guest feels captivated by a story, they can instantly act. Every interaction should feel intuitive

On November 3rd, Google will roll out significant updates to its Meta Price Accuracy Policy. We outline what it means for the metasearch auction

AI isn’t too complex. It isn’t out of reach. And doesn’t mean giving up control. Let’s tackle the biggest AI hotel pricing misconceptions holding hotels back

Guest communication is a powerful tool for revenue, brand recognition and reputation. When talking about multi-property hotels, it is even more important

While research on “cheapest booking days” is inconsistent, the patterns around check-in days and booking lead times are actionable for hotel operators

Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines

Read on for a simple roadmap to optimize your pricing before December demand peaks and maximize year-end revenue

The new focus is maximizing revenue from every guest you’ve already won and running an operation that lets that revenue flow to the bottom line

When built with intention and evaluated through a profitability lens, your compset becomes more than a reference, it is a tool for growth

Change management is not a soft skill. It is a critical capability for any revenue leader looking to drive real results